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REDESIGNING THE MEMBER EXPERIENCE
AMPLIFYING OUR VOICE
EDUCATING MEMBERS CAREER-LONG
BUILDING TRUST
ELEVATING THE BRAND
BEING A HIGH PERFORMANCE ORGANISATION
To be a member-centric, vibrant and relevant organisation that facilitates a diverse, digitally connected and engaged network with a strong sense of belonging.
To design and deliver high-quality, student and member-centred, future-focused education that develops the capabilities sought by employers, equipping our members and students to excel throughout all career stages.
To equip members, firms and employers with a contemporary brand that consistently reinforces and epitomises the values of the chartered accountant profession.
To be the effective and leading voice for members – consulted with, and influential on, key issues affecting the profession and the wider economy.
To be recognised as an appropriate and effective regulator that drives value for members, stakeholders and the public, ensuring confidence in and respect for the Institute and the profession.
To be a financially sustainable, digitally enabled organisation with an agile culture, that supports innovation and collaboration.
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