Next Gen must be able to see themselves in our profession’ – Donovan   Demand for improved work-life balance remains and needs to be tackled – Donovan  New President takes office 37 years after late father, Cecil Donovan assumed same position 19 May 2023 – The newly elected President of Chartered Accountants Ireland has today highlighted the significant perception gap that exists among Gen Z considering accountancy as a career path.  Sinead Donovan, Chair of Grant Thornton Ireland and Partner in its Financial Accounting and Advisory Services practice has made positioning the profession to attract the next generation the key objective of her one-year term.   The AGM of Chartered Accountants Ireland, the longest-established professional accountancy body on the island of Ireland took place in Dublin today.  The new President takes office 37 years after her late father, Cecil Donovan and the Institute now has over 31,700 members in over 100 countries, and 7,000 students. Donovan cited new Chartered Accountant Ireland research, conducted under the auspices of Chartered Accountants Worldwide among Gen Z respondents in Ireland and around the world, to emphasise this perception gap among Gen Z.  The study aimed to find out how the qualification is perceived by this cohort, in the context of skills shortages affecting the accounting profession, and many other professions globally.  The survey results showed a significant perception gap between those surveyed who had no experience /engagement with chartered accountancy, compared to those who had commenced their training.  Respondents from Ireland reported seeing chartered accountancy as challenging (56%), numbers-based (34%) and boring (19%). They were considerably less likely than the global average to view the profession as purpose-led (2%), creative (0%) or exciting (4%). Encouragingly however, once they started their chartered accountancy training, Irish respondents were far more likely to view it as varied (increased from 8% to 25%) and purpose-led, and those describing it as “boring” halved.    Donovan noted,  “It’s clear that once students commence their training, they get a much better sense of what the qualification is about, but for those who haven’t made the decision yet, the perception gap is pretty stark.  Irish students recorded a significant difference in perception, which shows us there is work to do.  Engaging the next generation of accountants and the next generation of leaders will be front of mind for the Institute this year.” Routes into the profession There are more routes into the profession today than ever before, but Donovan reflected on what now needs to be done to promote the qualification to the next generation, including changing the established and accepted ways of doing things.  She said, “If the next generation does not buy into what we do and see itself in our profession, it will be because we are not adequately selling it to them, whether at school or third level, or in the early stages of their professional training. I want to ensure that students understand what ACA is and what the benefits of entering the profession are. Gone are the days of calculators and ledgers – our focus now is on technology; data analytics; leadership skills and global developments. Being an Irish Chartered Accountant is respected around the globe and the qualification enables truly global travel and ability to do business.  “There has been a lot of attention in public discourse about the need to step up post pandemic and help students and new recruits adapt to the working environment.  I firmly believe there is also a need for us to re-examine that status quo and use this opportunity to ensure the environment is one that works for the next generation of the profession too.  Those at the start of their careers are seeking a greater degree of flexibility and better work-life balance.  Our profession is in the middle of a recruitment and retention challenge and if we don’t step up to harness this talent pool, we are missing out.”        

Jeff Landers recently relocated to Dubai, with a career journey that has used his qualification in ways he didn't consider. 1. Where did you grow up and where do you live now? I was born in Dublin, and lived in Leopardstown on the south side of the city for my whole life. I did a brief spell in Vancouver, Canada, then went back to Dublin before making the decision to move to Dubai in January 2023 with my partner. 2. What made you choose to become a Chartered Accountant? To be honest, I fell into it based on college and my friend group. I was always good with numbers and business in school, so I ended up doing a degree in Mathematics and Economics in UCD.  After that, I felt the natural next step was to get a professional qualification. Most of my college and school friends went into accounting or law, so at that stage I felt accounting would be a good career where I could put my numeric skills to use.  Chartered Accountants Ireland has always been considered the strongest accounting qualification globally, so when I was offered the chance to join a training firm, (EisnerAmper Ireland), and complete the exams, there was no doubt in my mind that it was the right decision. The chance to get straight into work and start earning instead of pursuing a Masters degree really appealed to me, so when I got offered a firm close to home I jumped at the opportunity. 3. Can you tell us a little about how you got to where you are today – both the geographical location and your career path? At the outset, I wasn't totally sure of the area I wanted to be in. Once I finished my training contract, I realised that working in audit wasn’t for me. I moved on to a great company called JW Accountants to try a different branch. Over the following two years, I got experience specialising in corporate finance, examinership and insolvency. I loved the company and the people but still wasn't sure if I was on the right road. After lots of thinking, I made the decision to move on again. It had been a great few years all round, but it felt right. Dubai had always appealed to me and I was fairly certain I'd like to try it, but Covid forced me to postpone. Not wanting to be idle and just wait, and wanting to keep an income, I decided to start my own business selling cookies online...the natural step for a qualified Chartered Accountant! In ways, Covid steered the direction of the business. I went from selling directly to customers to scaling up to sell to coffee shops around Dublin. The end of the pandemic meant I was back at a crossroads though; I realised that I could scale up to yet another level, investing in a more formal premises and staff, or go back to my previous plan to go to Dubai. It was an incredibly hard decision, but six months in and I can say I don't regret it one bit (and I have stopped eating cookies everyday!) I feel that my Chartered Accountant qualification and training helped with my business skills and decision making so it did enhance that part of my career. On arrival in Dubai, I was still not convinced that straight-up accountancy was the right role for me. I got the opportunity to work in Alchemy Search as a finance recruiter and couldn't say "no". Like running the cookies business, it allowed me to continue to use my accounting experience in a different field. My experience working in various accounting roles and specialisms helps me understand the needs of the candidate as well as the client. It was a huge step for me, and it was a challenging transition, but having settled in and had excellent support from everyone in the team I know I’ve made the right decision. In summary, I took the classic route – audit, insolvency, self-employed baker, recruiter!  4. What do you value most about your membership of the profession and how do you think those benefits can be used to support the economy and society? The profession has given me such a great basis for everything I have done in my career. It gave me the skills and confidence to start my own business – knowing how to register the business with the CRO, file tax returns, maintain my accounts. It helped me get a job in finance recruiting when I relocated to Dubai. What you learn while completing the qualification is transferrable to many parts of life, not just your career. In terms of the economy and society, accountants have a responsibility to support businesses to make better decisions and ultimately help them succeed. It is a privilege to be part of the membership and we need to respect that and give back to society whenever we can. 5. As a member living overseas, can you talk to us about how your membership has been of value to you globally, and what do you value about it now that you're living overseas? I have met some incredible people in Dubai who are also members, and it has a real sense of community, especially abroad. Everyone I have met goes out of their way to make a connection, something I am actively trying to do when I hear of new members moving to Dubai. Whether you stay working directly as an accountant or branch off into a new career like me, the community of Chartered Accountants at home and abroad are always there to help when needed. I have already attended a member event in Dubai, something I recommend for all members living here as it is a great way to network with similar people. I originally came out here with the view of staying for two years (like most…) but having settled now and experienced life out here I think it will be very hard to leave anytime soon. 6. And finally, if you weren't an accountant, what do you think you would be/would have been? I have always loved all types of sport. The dream was always to be a professional in some capacity, however my football skills never matched my desire! I would say now if I had to take a different route, I would have enjoyed sports journalism or media. Considering I have left practicing accounting directly, I think I have definitely ended up in the right profession after taking the scenic route! Jeff Landers is a Consultant with Alchemy Search. Alchemy Search is a dedicated, regional specialist in financial recruitment, focused on accounting, tax, corporate finance and treasury appointments.