Sometimes, the hardest part of networking isn’t the meet-and-greets, but the follow-up. Jean Evans gives us her five top tips on how to maintain and nurture your network.
Many people confidently attend networking events and meetings but falter on the follow-up.
And as we all know, it’s all in the follow-up. That’s where the magic happens.
Why you should nurture your network
Building relationships take time, effort, energy and intention. Importantly, your relationships must be built and developed strategically on a foundation of authenticity.
You must have done this before having an ‘ask’, like looking to someone for help, an introduction or a connection.
You have to be intentional and focused about the follow-up. Know how much time and effort you can put into the process, and how best you can nurture relationships with the people in your network.
Here are a few pointers to help nurture your network.
1. Keep a pad and pen handy
I never leave home without a little notebook and pen. I never know when I might meet someone or come across a piece of information, a useful podcast, an article, or something I can share.
The pen and paper are for writing down any useful information obtained, and the person to whom I want to pass this valuable information on to.
Alternatively, there are loads of opportunities to find interesting bits and pieces others might value on social media platforms. If you come across an image, article or even an appropriate meme you think could be good, screenshot it and send it on to them.
2. One-to-ones
Get to know people in your network on a more personal basis. This is imperative if you want to move the needle on the relationship.
This can be done in person (best option), digitally, or by phone. However you do it, the key is taking the time to really connect with the other person.
3. Broker introductions
Two people may be in the same network and not know each other yet, but you think these remarkable people should get to know each other. Share the love (and they’ll surely share it with you)!
If you hear of someone who is looking to hire, needs a job or is looking to source a supplier, and you know the perfect person, make a introduction by sending a friendly email to both, highlighting their expertise and suggesting they connect to move forward.
You can also separately discuss the connection with the concerned party and assess if it’s appropriate in terms of need, fit for time, etc., before making an introduction.
4. Send a letter or message
I have a stash of thank-you cards and notelets, and I also keep a roll of stamps to hand. Write a handwritten note of thanks to people who help you by nurturing their connection to you.
Social media platforms are great for reminding us of birthdays, anniversaries and new jobs, so utilise this service by reaching out to those marking a special occasion.
Don’t just use the pre-written text suggested by LinkedIn or other platforms. Personalise it. The recipient will remember your kindness, and you’ll develop that feel-good factor.
5. Invitations
Invite people in your networks to visit other networks that you find valuable. If you’re learning, engaging, connecting and growing, why not share this opportunity with a friend, colleague or acquaintance?
Jean Evans is the Founder of Network Me.
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